Project Overview:
Afferent Software, a fintech payment company, faced a critical need to redefine its strategic vision and mission. The company aimed to align its identity with its long-term goals and to foster innovation within its organisation. Jody Daniels, founder of idreate Solutions, was brought in to facilitate a comprehensive workshop focused on crafting a new vision and mission statement, as well as launching a new innovation incubator.

Our Approach:
Jody Daniels led a series of interactive workshops designed to extract insights from key stakeholders and redefine Afferent’s core values and strategic direction. The workshop involved intensive sessions on:

•  Vision and Mission Development: Crafting a clear and compelling vision and mission statement that reflects Afferent’s ambitions and market positioning.
• Innovation Incubator Launch: Designing and launching an innovation incubator to foster a culture of creativity and experimentation within the organization

Value Added:
The new vision and mission statements provided Afferent Software with a clear strategic direction, aligning their team and operations with their long-term goals. The innovation incubator created a structured environment for employees to develop and test new ideas, resulting in increased employee engagement and a surge in innovative projects.

Outcome:
Afferent Software emerged with a revitalised corporate identity and a robust framework for fostering innovation. The company’s renewed focus and structured approach to innovation enabled them to navigate market challenges more effectively and stay ahead of competitors.