Oceana: CSR Strategy & Social Media Content Planning
Project Overview:
Oceana, a major player in the seafood industry, aimed to enhance its corporate social responsibility (CSR) efforts and improve its social media presence. Idreate Solutions was engaged to develop a comprehensive social media content plan that aligned with Oceana’s CSR objectives.
Our Approach:
Idreate Solutions conducted a detailed analysis of Oceana’s CSR goals and social media landscape. We developed a content plan that included:
- CSR Integration: Strategies for incorporating CSR initiatives into social media content to enhance the company’s reputation and engage with stakeholders.
- Content Planning: Creating a structured content calendar with diverse and engaging posts that reflect Oceana’s CSR values and objectives.
Value Added:
The new content plan helped Oceana effectively communicate its CSR efforts and build a positive brand image. By aligning social media activities with CSR goals, the company was able to engage with its audience more meaningfully and drive greater impact through its social responsibility initiatives.